Banco Económico acts through a solid strategy based on market segmentation. To this end, specialist business areas have undergone development so as to provide services and products entirely adapted to each client typology.
For private individual clients, the bank defined three distinct segments – Individual, Umoxi and Private Banking – with each having a differentiated set of products and services associated so as to respond to the specific needs of each client profile.
Business clients at Banco Económico span four differentiated areas – Companies, Top Corporate, Institutional and Oil & Gas – which integrate high standards of specialist financial advice alongside banking products and services designed for each company typology and business sector.
In addition to these levels of segmentation, the bank also operates in the field of Fund Management and Investment Banking.
Following the launching of different business areas, Banco Económico ensures total proximity to its clients, the provision of differentiated and innovative banking products, support for specialist teams in key sectors of the Angolan economy, as well as financial instruments for stimulating and accompanying greater economic diversification and nurturing the sustainable development of Angola.